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“We get instant feedback that helps us identify where we are setting the benchmark and where there are gaps and room for improvement,” James continues. The Mercedes-EQ Formula E Team is using Experience Management solutions from SAP and Qualtrics to help create the ultimate customer experience. For example, data released by the ABB FIA Formula E Championship after its fifth season revealed that 72% of its followers on social channels were under the age of 35. “To understand what the fans want from the sport is hugely important.”Īnd the demographics associated with the new sport are pretty interesting. “Without the fans, there would be no sport,” says Ian James, team principal of the Mercedes-EQ Formula E Race Team. The team is also using leading-edge technology to learn more about a new generation of racing enthusiast. This helps them drive financial control on the international race circuit and efficiency across a global supply chain. Today, virtually the entire team relies on SAP S/4HANA Cloud to put the data they need right at their fingertips. “So being cloud-based has really given us an advantage.” “We have business operations in the UK, in Germany, and at racing venues around the world,” Goodrick says. Goodrick explains that the solution offered both fast implementation and support for a team that is constantly on the go. To get this dedicated support organization up and running very quickly, the race team chose SAP S/4HANA Cloud.
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“We were putting together a brand-new racing team, but at the same time we were essentially creating a startup company.” “When we decided to join the racing circuit in 2019, we had two challenges,” says Laura Goodrick, chief financial officer of the Mercedes-EQ Formula E Team. For the Mercedes-EQ Formula E Team, this sport is an opportunity to demonstrate some impressive technology – on the racing circuit, of course, but also in the business operations that support the team’s car and drivers. ABB FIA Formula E World Championship is the new motorsport in town.Īround since 2014, this racing event is similar to Formula 1 in many respects: The competition takes place in the city centers of some of the most iconic places in the world and the cars are single-seat, open-cockpit, open-wheel speed machines.īut the Formula E cars, which can reach speeds up to 175 mph, are powered solely by electric batteries. Application Development and Integration.Governance, Risk, Compliance (GRC), and Cybersecurity.Accounts Receivable, Billing and Revenue Management.